‘Predatory & dangerous behavior’: Australian brand fined nearly $4 million over misleading advertising of ‘anti-viral’ activewear

The brand was

The brand was fined AU$5 million (some $3.7 million) by the Federal Court of Australia on Friday. In addition to the fine, the company was ordered to publish corrective notices for its ill-fated ad campaign.

Australian label Lorna Jane has been slapped with a huge fine over an advertising campaign that promoted clothes said to protect wearers from viruses such as Covid-19, having allegedly been treated with some miraculous compound.

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