Emails between federal agencies and Facebook employees from November 2020 obtained and released by the Informed Consent Action Network (ICAN) show how the social media giant was guided in its messaging surrounding COVID-19, who it was told should be targeted, how users should be targeted, and what was being done to use social media to “drive uptake of vaccines.”
In a chain of emails initially planning a meeting between Dr. Deborah Birx and Facebook’s Vice President of Health, the CDC provided updates and suggestions for how Facebook could package government data to make it “resonate” with users more and to whom information needed to be directed.
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