The scandal-plagued tech giant Facebook is said to be about to change its name to a secret new one that would better reflect Mark Zukerberg’s aspiration to be a technology visionary.
The rebranding may be announced on October 28 during the annual Connect conference or even sooner, according to the Verge. The outlet compares the looming switch to how Google renamed its parent company Alphabet in 2015 to stress that it is more than a search engine showing its users some ads. Facebook likewise wants to distance itself from its social media origins and highlight its heavy investments in projects like virtual reality (VR) and augmented reality (AR) gear.
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