Hit by flagging ratings, Australia-based Network 10 has reportedly pitched itself as a voice for “social justice, equality and inclusion” and telling advertisers to “go woke” or risk going broke.
In a virtual presentation on Thursday, the network touted its “ability to influence culture” and “socially progressive audience” as qualities that separated it from its competition. Executives also spoke about its emphasis on “integrity” and the need for “purpose-driven” programming.
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