Its brown packages and speedy delivery make Amazon the most recognizable shopping service from Toronto to Tokyo but, while the company is taking on TV and trialing drone delivery, it has yet to crack the world’s largest country.
On paper, Russia is a colossal opportunity for the US retailer. With a population of 145 million people, estimates suggest the nation has more domestic internet users than Amazon’s second-largest market, Germany. On Thursday, a new report showed that last year saw explosive growth in the country’se-commerce market, with $37 billion changing hands online.
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