WhatsApp functionality will not be limited for users who did not accept the messenger’s new controversial rules, the company said. The rules change, which benefit owner Facebook’s monetization, sparked a global outcry.
The updated rules were first announced in January and came into force on May 15. They allow WhatsApp parent company Facebook to use data collected through the messenger program to be utilized on its other platforms, such as the social network itself or Instagram. Facebook’s business model is to profile users and target them with suitable ads on behalf of paying customers.
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