An update to YouTube’s content monetization rules has left some small creators dismayed. People watching their videos will be served ads, and the Big Tech company will take all the revenue for itself.
The Google-owned video-sharing platform is giving itself some additional space to profit from the content it hosts. Once the updated rules come into force in June, YouTube will start putting ads on channels that have too few subscribers and views to qualify for its Partner Program, a mechanism that allows owners of bigger channels to monetize popularity by splitting ad revenue with the platform.
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