Google has updated its YouTube ad targeting terms after a media report revealed that people could search for phrases allegedly associated with white supremacy.
An investigation by the Markup found that advertisers could find relevant videos for their ads by using terms like “white lives matter,”“all lives matter” and “white power.” Citing the Southern Poverty Law Center, the outlet noted that some of these phrases are popular with white supremacist and neo-Nazi groups. Anyone interested in using the term “white power” to place an ad would be able to choose among 100 million YouTube videos and channels linked to the phrase, the Markup discovered.
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