Apple has announced that it will soon roll out a feature allowing users to block tech companies from tracking activity online and on other apps in a move that’s angered Facebook over its impact on data collection.
When the new privacy measure kicks into action in the next few weeks, users will receive a notification informing them that a tech company would like to track their activity on other apps and websites that they visit, as well as giving companies a chance to justify why users should allow monitoring. Users will then get to choose to allow tracking or block further data collection.
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