Hilarious new research claims that those who engage in, ahem, “persuasive bullsh*tting,” are themselves more likely to be duped by other bullsh*tters.
The rather unique piece of research by Canada’s University of Waterloo found that people who regularly engage in braggadocio, spoofery, or sophistry, all of which come under the umbrella term ‘bullsh*t’, can often themselves be more susceptible to it, and often struggle to discern fact from fiction, if the delivery or packaging is convincing enough.
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