Alphabet subsidiary Google has pledged it will ditch the third-party cookie-based model of online advertising – and promised not to invent something similar that would allow it to keep slurping up the same kind of data.
Google is serious about moving away from privacy-invading micro-targeted ads, Director of Product Management David Temkin insisted in a Wednesday blog post, acknowledging that users are sick of being spied on and feel it puts them at risk.
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