India’s newspapers have joined the offensive against Google, urging it to raise the ad revenue share for publishers to 85 percent. The tech giant has recently faced demands to pay local outlets for news in multiple countries.
The bold demand was produced on Thursday by the Indian Newspaper Society (INS), which brings together print media houses of the country. The INS said it sent a letter to Google’s India branch, criticizing its “very opaque advertising system” and demanding a hike in revenue share.
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