New Apple rules that introduce an obligatory pop-up warning to users that their browsing data is being stored for advertising purposes has prompted Google to stop using the company’s tracking tool in its iOS products.
Apple’s new rules will see users asked to opt in if they want to allow advertisers to use their information through what’s known as an ‘identifier for advertisers’ (IDFA). The IDFA is a unique code on each iPhone that essentially allows for the users to be tracked across multiple aps in order to determine which adverts should be shown to them.
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