Facebook recently banned ‘inauthentic’ account networks it accused of influence operations in Africa on behalf of Russia and France. Absent any proof, though, ‘Russia’ and ‘France’ are about as authentic as your average Boomer.
Facebook has announced that it has taken new action against “coordinated inauthentic behavior,” which it defines as “when groups of pages or people working together mislead others about who they are or what they’re doing.” Sounds a lot like when you friend your Boomer aunt to ensure via her daily posts that she’s still alive during the Covid-19 pandemic, only to have your timeline bombarded with her insane conspiracy theories. You struggle to reconcile the unbridled lunacy propagated by her account with the person who usually just shares words of wisdom and baking recipes with you.
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