As a number of prominent journalists migrate to the publishing platform Substack, a wave of mainstream media hate for its lack of ‘gatekeeping’ is swelling – all in the name of ‘equity’ and fighting ‘disinformation,’ of course.
Substack was founded in 2018, as a platform that makes it simple for a writer to make money from subscriptions. This solved the problem of monetizing blogging, which had forced many prominent bloggers into the arms of corporate or venture capital-funded outlets over the past decade. More importantly, it guaranteed the writers editorial freedom – a rapidly vanishing quality in mainstream journalism.
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