In the first seven months of 2020, Russians were less likely to buy vodka, preferring to purchase other drinks – primarily beer – in alcohol stores, according to the analytical department of cashback company CheckScan.
By studying 130,000 receipts from two of Russia’s most popular liquor chains, ‘Krasnoe & Beloe’ and ‘Bristol’, the analysts discovered that Russians have turned towards beer as their beverage of choice. From January to July, the golden brew took the top spot in alcoholic rankings every single month, with the old Soviet-era staple, vodka, failing to even make the top 50.
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