Facebook Reportedly Catered to Advertisers via Secret ‘Councils’ to Keep Them Loyal

Over 1,000 advertisers2

Over 1,000 advertisers, including major brands like Coca-Cola, Unilever, Pfizer, Target, Microsoft, and Ford, have cancelled their partnership with the social media platform over its alleged inability to handle hate speech issues by effectively removing content that is deemed offensive.

Facebook has been catering to its biggest advertisers by providing them with more personal treatment than the rest of their clients in order to make them more loyal to the platform, especially in times of crisis, such as the ongoing “boycott Facebook” movement, the Financial Times reported, citing sources in the advertisement sector.

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