Toy maker behind Barbie releases gender-neutral dolls

The Creatable World lineup Mattel

Toy brand Mattel has launched a new line of dolls with gender-neutral clothes and hairstyles, saying that “kids don’t want their toys dictated by gender norms.”

Barbie, the impossibly trim plastic bimbo, has been through many iterations since she hit the shelves in 1959. Since then, she’s been an astronaut, a computer engineer, a presidential candidate, and a Marine Corps Sergeant. Even in the corps, her blond hair and perfect makeup have left little girls under no illusion as to her gender.

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