Fewer than half of Americans trust mainstream media, according to PR firm Edelman’s annual “trust barometer.” But rather than attempt to repair the relationship, media outlets blame their audience’s poor ‘information hygiene.’
Long headed for collapse, Americans’ trust in the media establishment hit an all time low in 2021, falling three points overall to just 46 percent, according to Edelman’s most recent annual survey. The figure marks the first time Americans’ trust of journalism sank below the 50 percent mark.
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