Rebranding Belarus: Exiled opposition figurehead Tikhanovskaya asks Lithuania to rename her country to eliminate Russian link

For years, Belarus

For years, Belarus has been one of the countries least widely known outside of Eastern Europe. While the reasons for that are complicated, confusion over its Russian-sounding name can’t have helped it establish its identity.

Now, one of the leaders of the country’s long-running protest movement, Svetlana Tikhanovskaya, has launched a campaign, from her exile in Lithuania, to rebrand the troubled nation.

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