Shush! Russia’s leading design studio used AI ‘employee’ for making customer logos for months… and NOBODY noticed

Why make something yourself

Why make something yourself when you can get a bot to do it? A Russian art design studio has been using an AI neural network to create logos for more than a year – all the while keeping its customers in the dark.

In 2018, the Artemy Lebedev Studio unveiled a cheap service for small brands – a logo for just 100,000 rubles ($1,432). “Express Design” turned out to be a popular option for small-budget businesses and even two well-known Russian bloggers, Ruslan Usachev and Yuri Khovansky.

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